ESG for B2B businesses

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Gihan Hyde to discuss all things ESG for B2B marketing.

Episode 11: ESG for B2B businesses

More than ever, it is the responsibility of a business to seriously consider their ESG efforts because people are increasingly concerned with who and how they conduct their business. But what can marketing do to solidify ESG efforts? What misconceptions can we as marketers resolve around ESG?

An ESG strategy is a small part of your growth strategy, and it will influence how quickly you grow, and which aspect of the business you will grow and and grow from.

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