Encouraging Experimentation in B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with John Huntinghouse to discuss how to build a culture of experimentation within B2B marketing.
Episode 38: Encouraging Experimentation in B2B Marketing
Within B2B, it’s very easy for marketing to fall in line. The status quo has an unhealthy grip on marketers. This isn’t necessarily due to a lack of desire to shake it up, but rather a series of hurdles that make it much more difficult. However, in order to break the mould and create marketing with an impact, it’s crucial to experiment in marketing and find new, innovative ways to approach one’s work. How can B2B marketers not only encourage a culture of experimentation but also experiment effectively to get a desired answer?
There is a reason we are asking for this rigor. The reason why we’re asking for it is in the end, it will be less work, and it will give us better results.
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