Empowering Data Analysis for B2B
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Steffen Hedebrandt to discuss what B2B marketers really need to know about the buyer journey and data analysis.
Episode 37: Empowering Data Analysis for B2B
While it may seem that B2B marketers are masters of data, the reality is that very few actually understand what’s happening at any given moment in the buyer journey. This mostly comes down to marketers not having precise tools and accurate analysis methods to get a clear picture of what’s happening. Marketers need to invest in the time and resources to quantify the full buyer journey, but what can marketers do to truly understand the process?
There’s many tactics you can start to apply once you really define who is the persona, which problems do they care about, and how do we make sure that we answer these questions in a one-to-many shape.
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