Empowering creative to fuel growth in B2B
In episode 6 of B2B Marketing: The Provocative Truth, Benedict is joined by Cat Dutton to discuss all things creative within the current state of B2B Marketing.
Episode 6: Empowering creative to fuel growth in B2B
Where it stands in B2B Marketing currently is that marketers need to be strategic in their approach in order to show a return on investment. It’s more important than ever to bring the key stakeholders on a ‘journey’ to truly understand and invest in marketing. This can be extremely difficult however if the constant bureaucracy is stifling creativity. Marketers need to use creativity to fuel growth and get stakeholders on board.
...we're so focused and dedicated on our external marketing, that sometimes we forget that actually there's a bit of a role to be played there in the internal marketing around what we do.
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