Educating B2B Industries with Thought Leadership
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with James Watson to discuss all things thought leadership, and how it can educate B2B industries.
Episode 28: Educating B2B Industries with Thought Leadership
Thought leadership is everywhere in B2B industries. However, it doesn’t always make a lasting impact on its target audience, and it almost never actually educates the target audience on a given concept. Effective thought leadership has to leave the audience with a piece of insight, and that they are walking away with more information than they previously had. But what’s the truth behind achieving exactly that? How do we get there?
If you're spotting trends and major shifts in sectors and talking about them, that's really helping the market as a whole. And then those people interacting with it are thinking "wow they're picking out something i hadn't really thought of yet and really should be".
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