Diversity and inclusion in marketing and solution design
In episode 17 of B2B Marketing: The Provocative Truth, Benedict talks to Cheryl Guerin about authentically inclusive marketing for an increasingly diverse world.
Episode 17: Diversity and Inclusion in Marketing and Solution Design
Businesses need to be inclusive not just in their marketing campaigns, but in their companies as a whole. It is the responsibility of every company to recognise that the world is more diverse than ever, and that it is necessary to elevate diverse voices and experiences authentically. But what is marketing’s role in this? And how can marketers reflect a deeper understanding and meaningfully incorporate diverse experiences and perspectives?
This is an important point for brands and companies. They need to be doing good in society. Doing well by doing good, that's how it works.
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