Creating Content Marketing Strategy with an Impact

On episode one of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Amie Stankiste about content marketing strategy, and the truth behind creating a strategy with an impact.

B2B Marketing: The Provocative Truth Episode 1: Creating a Content Marketing Strategy with an Impact

Without a doubt, content is essential to any marketing campaign or strategy. But it’s not enough to just produce plenty of content; it has become more important than ever to ensure that content marketing aligns with a company’s story, its intended audience, and most importantly, creates a meaningful impact.

Key Takeaways:

  • Content is critical to any marketing campaign.

  • Strong reactive content requires being in touch with the community in the industry and responding quickly.

  • It is essential to consult data to understand trends, but it’s equally as important to ensure that the data doesn’t mislead on the effectiveness of specific content.

To do any good and meaningful, engaging marketing campaign, you have to have content. It’s really critical to any strategy.

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