The Consumerisation of B2B
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Birim Gonulsen about the consumerisation of B2B, and the lessons B2B can learn from B2C.
Episode 29: The Consumerisation of B2B
Historically, there was the assumption that B2B and B2C marketing are completely different and separate from each other. However, this is becoming increasingly less true. There will always be a distinction, but as it becomes more important to market to the individuals of a business as opposed to the vague idea of the business as a whole, there are lessons that each type of marketing could learn from each other. What could a B2C marketer bring to the table in a B2B context?
Marketers need to know what their talking about, they need to know how to confidently talk about their product and understand essential technical details.
Subscribe to the B2B Marketing: The Provocative Truth podcast here for weekly episodes.