Communicating the value of marketing

In today's episode of B2B Marketing: The Provocative Truth, we talk to Mitali Israni about aligning sales and marketing, and the truth behind communicating the value of marketing.

Episode 4: Communicating the value of marketing

Understanding the relationship between marketing and sales requires more than meets the eye. It’s not just about marketers going after the accounts that sales want; it’s about carefully crafting a strategy that allows marketing to make their impact on pipeline and gives sales the opportunities to win.

Gone are the days where putting in creative ads and hospitality works. You need to be able to really attribute how your activity is going to drive pipeline.

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