Marketing’s Role in Building the Value of Purpose
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nick Hughes to discuss building the value of purpose through a marketing lens.
Episode 20: Marketing’s Role in Building the Value of Purpose
Purpose is now a topic hotly discussed at board level, but many argue it is still not properly understood. No matter the size of the company, from a single individual to thousands, purpose is absolutely necessary. Having that reason to get out of bed and go to work is crucial not only to establishing a company’s identity but also to guide everyone to the path of success. But what does it mean for marketing to help develop purpose in a given business?
It keeps going back to authenticity. Whatever your purpose is, it's got to be right. It's got to be for you. It's got to be who you are quite frankly.
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