Building Employer Branding and Diversity Through Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Carrie Heath to discuss the role that marketing can play in employer branding and how to build the most diverse teams possible.
Episode 18: Building Employer Branding and Diversity Through Marketing
Industries like financial and professional services have been lagging behind other sectors in building diversity. And, as the world becomes an increasingly diverse place, it is essential that companies’ employees reflect this change. The marketing teams of these organisations can help develop appropriate strategies and initiatives that can revitalise an employer’s brand and recruit a diverse workforce that is keen to progress these industries.
Attracting the same kind of talent, that fits in a box is not going to make for a successful business. All the data shows us that the businesses with the most diverse teams perform the best.
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