The Creative B2B Lion and Its Impact on the Industry
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Ilaria Pasquinelli to discuss all things regarding the Creative B2B Lions.
Episode 25: The Creative B2B Lion and Its Impact on the Industry
B2B isn’t really known for being all that creative, at least historically, and the industry as a whole doesn’t fully understand its value. However, the advent of the Creative B2B Lions is signalling not only that creativity in B2B should be uplifted and celebrated, but also that there is a shift toward a more creative industry overall. But will the Creative B2B Lions be enough motivation to propel B2B towards a brighter, creative future?
In order for B2B brands to be relevant, they need to be well understood, their value proposition needs to be very clear and the customer experience has to be very simple. Especially now most of the journey is done without interaction with a salesperson.
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