Brand-Building for the Board Level
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nandik Barbhaiya to discuss how to get the board on board with brand.
Episode 33: Brand-Building for the Board Level
It’s fair to say that most marketers understand the intrinsic value of brand-building. Even if they are not prioritising it for their business, marketers know how building a strong brand helps the business longer-term. However, it can often be difficult for marketers, and even the CMO to articulate that importance to the board, especially if there’s no clear way to trace brand to revenue. So what is the case that marketing can make?
If you dial down the marketing spends, do we still have that consistent in-flow of new customers and retention of customers? That's where brand comes into play.
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