Balancing short term & long term brand building

On episode 2 of B2B Marketing: The Provocative Truth, Aine Long talks to Richard and Benedict about how B2B marketers can balance short-term lead generation versus long-term brand building.

B2B Marketing: The Provocative Truth Episode 2: Balancing short term and long term brand building.

Developing an effective marketing plan is one of the most vital things B2B marketers can do to ensure the success and growth of their organisations. But should you focus more on a short-term or a long-term marketing strategy?

Brand is made up of everything... It's your unique selling point over your competitors... it's your people. It's how much you know all of the people that are on board to grow that business and are invested in it.

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