Balancing global and local markets in B2B

In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Katarina Nordin about finding a balance of knowledge in both global and local markets.

Episode 10: Balancing global and local markets in B2B

Oftentimes, global marketing teams feel that they have total control over the knowledge and strategy for marketing and that local markets should just follow suit. However, this top-down approach can be unbalanced and not appropriately address the needs of the individual local markets. How can global and local marketing share knowledge and appropriately activate within each market?

Awareness alone of how many people can recognise the name of the company that I work for doesn't necessarily mean that they have that feeling or that sense that you want your brand to occupy in their mind.

Subscribe to the B2B Marketing: The Provocative Truth podcast here for weekly episodes.

  • Subscribe on YouTube for video versions of B2B marketing. Solved. here.

  • Instructions on how to follow, rate and review B2B marketing. Solved. are here.

Ready to provoke the truth?

Get in touch.
Group 3Created with Sketch.
Group 3Created with Sketch.
Group 3Created with Sketch.
Fill 1Created with Sketch.