Balancing art and science as a CMO
On episode 5 of B2B marketing: The Provocative Truth Benedict speaks with Gonzalo Garcia Villanueva to discuss the importance of balancing art and science as a CMO.
Episode 5: Balancing art and science as a CMO
The role of the CMO has changed. Being a CMO now more than ever involves providing data-driven leadership and showing the board how marketing directly influences the business. However, this doesn’t mean that a creative approach can be thrown to the wayside. How can an effective CMO truly balance art and science?
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