alan. wins bronze for 'Best use of customer insight' at B2B Marketing Awards

alan. in partnership with our client London Stock Exchange Group (LSEG) have been awarded Bronze by B2B Marketing at the B2B Awards for the 'Best use of customer insight'.

The B2B Awards honour the most innovative, creative, and forward-thinking marketers and their campaigns.

About the 'Best use of customer insight' award:

The role of data analysis and market research in informing marketing strategy is the focus of this category. Submissions must explain how analysis and insight played a critical role in the development and/ or execution of the marketing strategy and tactics, potentially generating entirely new approaches to marketing and communication. Analysis or insight may be based on a variety of different sources, including analysis of web traffic, analysis of customer data or through bespoke market research.

About the campaign:

Insights:

In every industry, competition is rife, but sometimes it’s working smarter, not harder, that gets you ahead. 

The London Stock Exchange Group (LSEG) and subsidiary Refinitiv have banking and investment clients under immense pressure to improve productivity in face of rock-bottom interest rates and shareholder demands for higher returns. 

More than ever, they needed to harness data and insights to set themselves apart from rivals. 

Results:

Our insight was that coding, automation and open architecture capabilities are transforming the finance profession.

This informed our specialist report and a range of content under the banner of Workspace Without Limits.

Provocative truth: Wealth professionals need innovation to give them a competitive edge.

View the 'Workspace Without Limits' case study here.