Dominating ABM
In episode 7 of B2B marketing. Solved. Chris Willman talks to Richard and Benedict about account-based marketing, how to define and implement ABM, and how B2B companies can use it to successfully grow their business.
Episode 7: Dominating account based marketing
In today's episode of B2B marketing. Solved. Chris Willman talks to Richard and Benedict about account-based marketing, how to define and implement ABM, and how B2B companies can use it to successfully grow their business. Chris discusses what we do to present ourselves in a way that differentiates from all the other noise they're hearing in the market and how we can make it as relevant and personal as possible.
ABM is really almost the pinnacle of sales and marketing. Kind of connecting, collaborating, and communicating to customers and prospects in a way that's hyper relevant to them as its most basic form.
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