How to adapt your strategy to different environments and markets
In episode 4 of B2B marketing. Solved. Miguel Avalos, EMEA Group Head of B2B marketing for Commerce and Vertical Revenue Programs at Google, talks to Richard and Benedict about how to adapt your strategy to different environments and markets.
Episode 4: How to adapt your strategy to different environments and markets
In today's episode of B2B marketing. Solved. Miguel Avalos talks to Richard and Benedict about solid marketing strategies built on 3 key ideas, how and why companies should adapt a glocal (think global, act local) approach when it comes to marketing segments, and adapting different strategies to different environments.
You need to understand your audience. There is no right or wrong, better or worse marketing channel. It comes to where your audience goes.
Subscribe to the B2B marketing. Solved Podcast here for weekly episodes.