How B2B marketers can establish commercial credibility within their organisation

In episode 8 of B2B marketing. Solved. Áine Bryn talks to Richard and Benedict about how we can get sales and marketing departments working together to turn marketing into that high value business generation engine.

Episode 8: How B2B marketers can establish commercial credibility within their organisation

In episode 8 of B2B marketing. Solved. Áine Bryn talks to Richard and Benedict about how we can get sales and marketing departments working together to turn marketing into that high value business generation engine.

Marketing is one of those commercial functions that can help accelerate commercial opportunities. And the only way you can do that is by truly understanding what the commercial objective is

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