Creatively leveling up your ABM strategy

In episode 13 of B2B marketing. Solved. Mark Larwood talks to Richard and Benedict about how B2B marketers can inject creativity into the ABM process and express their unique characteristics as a brand within the parameters of ABM.

Episode 13: Creatively levelling up your ABM strategy

In today's episode of B2B marketing. Solved. Mark Larwood talks to Richard and Benedict about how B2B marketers can inject creativity into the ABM process and express their unique characteristics as a brand within the parameters of ABM. 

Much of the time, marketers focus on generating more and more leads. But there is an issue with that. The funnel gets narrower towards the bottom, and more than 90% of those leads never become customers.

ABM promises to fix this problem by adopting a new approach and merging marketing and sales teams. Even though ABM delivers positive results, not all marketers know how to leverage it creatively to get the most from it.

If you're not thinking about how you can bring insight, knowledge, and understanding to the customer on a one-to-one basis, that probably isn't real ABM.

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