Why organisations need to get their positioning & messaging right
In this episode of B2B marketing. Solved. Matt Hooper talks to Richard and Benedict about the importance of defining your position before you do anything else in marketing and business and being clear about what you want to be famous for.
Episode 12: Why organisations need to get their positioning and messaging right
In today's episode of B2B marketing. Solved. Matt Hooper talks to Richard and Benedict about the importance of defining your position before you do anything else in marketing and business and being clear about what you want to be famous for.
Organisations often fail to grow because they don’t get the foundational aspects of their message or positioning right. But if you want to build a thriving business, getting them perfect is essential.
But where to start and how to do it exactly? Matt Hooper, Chief Marketing Officer at Quantexa, will give us all the details and insights.
You've got to be able to build a really compelling narrative in order to get your point across, because it's not about you and it's not about your product. It's about something to do with a change in the world, which ultimately gives you your differentiation.
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