We are searching for a Content Director to lead the way with an exquisite talent for storytelling and build the infrastructure required to establish alan. & Sectorlight as the number one agency in the world for content strategy, creation and activation.
Job Title: Content Director
Agency: alan. & Sectorlight
Business unit: Creative Team
Reports to: Chief Creative Officer
ABOUT THE COMPANY
alan. and Sectorlight are the B2B and B2C agencies in the independent and privately-owned Raconteur Group. Two brands, one goal: to break the mould and redefine marketing.
We are an international team of marketing and brand experts, inspirational creatives, digital-doers and storytellers, passionate about bringing brands to life.
alan. agency provides digital-first, insight-led strategic creative marketing solutions for B2B clients including AWS, Mastercard, SAP, Google, Grant Thornton and KPMG.
Our services include; research & insights, strategy & planning, digital, branding & design, content & creative and activation & performance. Our unrivalled access to C-suite data makes us the most truth-driven agency in B2B. This, with our provocative ethos, attitude and practice is what sets us apart.
Sectorlight specialises in brand strategy, 360 degree marketing solutions and integrated design. Placemaking, destination marketing, commercial, residential and luxury spaces are our domain.
We are passionate about creating emotional connections between people and places.
With offices in London and the UAE, Sectorlight blends the best of London design innovation with regional and international expertise, we deliver award-winning, innovative solutions for outstanding brands and destinations around the world such as The Royal Atlantis, WeWork, Berkeley Homes, Mandarin Oriental Hotel, CIT, Taylor Wimpey, EcoWorld, W Hotel and CO-RE.
We look for talented, hard working and smart individuals who are able to have a sense of responsibility and want to be part of a winning team. And, above all else, are driven to break the mould.
ABOUT THE ROLE & PERSON
Content is the centre of gravity for alan. & Sectorlight. It’s where we’ve come from and it’s what we’re famous for. But, we can’t rest on our laurels. The Content Director will be tasked with taking us to the next level. This is a new role and will be working across both of our brands. You will have the opportunity to shape a new proposition and build a team who will report to you.
You will lead the way with an exquisite talent for storytelling and build the infrastructure required to establish alan. & Sectorlight as the number one agency in the world for content strategy, creation and activation.
The Content Director will be an incisive strategic thinker and pragmatic creator, with a keen marketing mind. However, at your core, you will remain a journalistic firebrand with an insatiable drive to tell stories that provoke people to think differently.
Your main responsibilities will be to:
Develop and own our agency’s content and activation propositions.
Build capabilities, structures and processes to deliver core agency content competencies of: strategy, creation and activation.
Provide leadership, direction and management to the content division.
Develop and own strategy to establish our agency as global leader for owned content.
Drive R&D for new content products and services.
Direct development of data-led content strategy for clients, including activities such as:
SEO audits and keyword planning
Thematic landscape analysis
Content calendar management
Lead and drive standards in creation of content, including:
Infographics and data visualisation
Guides, ebooks and other mid-funnel marketing content
Oversee activation of content across email, social and PPC.
SKILLS & EXPERIENCE
Impressive background in content creation, ideally with experience in business journalism.
A good understanding of B2B content.
Digital content activation knowledge.
Natural storyteller. Passion for data storytelling.
Compelling verbal and written communicator.
Exceptional copywriting and editing skills.
Strong quantitative analytical ability and experience using data in content planning.
Pragmatic approach to making ideas a reality through effective direction and practical understanding of the content creation process.
Working understanding of content activation across social, email and PPC.
Acute strategic mind able to analyse and solve complex problems.
Profound communicator, able to energise and inspire clients and colleagues.
Vitality - Private health care and dental insurance
25 days holiday per annum, +1 additional day holiday for each year worked at the company (capped at a max of 3)
We will consider candidates who wish to work a 3-4 day working week
Flexible hybrid working policy
Discounted gym membership and a range of wellness deals through Vitality
Perks at Work subscription
Wellbeing - full service Employee Assistance Programme, access to meditation apps
Early finish on Fridays
Enhanced maternity, paternity and adoption leave.
If this sounds like the job for you we would love to hear from you! Please send your CV to our Head of Talent at: email@example.com
At Sectorlight and alan. we recognise that diversity is critical to our continued success, growth and enjoyment at work. We seek to hire, develop and retain the most talented people from a diverse candidate pool, and therefore encourage applications from all suitably qualified candidates regardless of their age, race, sex, disability, religion/belief or sexual orientation.